Coolinvestments is the holding company that includes CoolCat, MS Mode, America Today and Sapph. Alexander van Slooten is Group Director E-commerce at Coolinvestments and talks about multi-channel strategy of the different brands.
The video is part of the CrossBorder Insight series in which Dexport and DPD Parcel Service looked for the do's and dont's in CrossBorder e-commerce. Besides Alexander van Slooten - Coolinvestments, Stefan Kersten - Brabantia, Hemmy de Heus - Maxilia and Marc Sijtstra - Joe Merino were interviewed.
